We are a product and interior design studio, led by designer Bo Reudler. Based in The Netherlands.We are storytellers through matter. We love materials: following their hidden qualities to bring out their natural beauty, experimenting to discover things we could have never thought of. We love the immaterial: charging things with imagination and meaning.
1 · Firstly, can you tell us a little bit about yourself?
We are a product and interior design studio, led by designer Bo Reudler. Based in Amsterdam. We are storytellers through matter. We love materials: following their hidden qualities to bring out their natural beauty, experimenting to discover things we could have never thought of. We love the immaterial: charging things with imagination and meaning.
2 · What’s your favourite part of the design process?
The first part of the design process I like most is the very first inception of an idea, because at that stage everything is still possible. Secondly, the moment in realisation, building. That shows me that the idea was worth all the effort. Those two moments can be truly magical.
3 · Please tell us more about your art and design background and what made you become an artist and designer?
As a child I was always building things: thrones, tables, instruments, tree houses. My dream was to become a carpenter. When I grew older I wanted to become a writer. Now I’ve combined both ambitions as I am telling stories through objects.
4 · Where do you get inspiration?
Nature is my biggest source of inspiration. Twice a year I retreat to a little house on a hilltop in the forest, without electricity, internet and other modern luxuries. I switch off my phone for one week and I stop thinking, designing, doing. Often when I stop, I get ideas instantly. This has always been a very rewarding week of inspiration and reflection.
5 · What was the movie or book that impressed you the most?
The movie Requiem for a Dream directed by Darren Aronofsky has been a big inspiration.
One day I came home late and swithched on the television, not knowing what was on. (It was Requiem for a dream…) I remember myself sitting on the edge of my seat, with my toothbrush in my mouth for the whole duration of the fillm.
To me this movie shows the true meaning and possibilities of the medium film.
Where most movies are actually not much more than a story decorated with moving images, Aronofsky tells his stories not only through text but makes full use of the possibilities of film. Very impressive and truly inspiring.
6 · Can you describe your style, how has that style developed over the years?
Material has always been my starting point. If you follow the qualities of the material itself, the outcome is a product that looks like it should just be that way.
What changed over time is that before I spent a lot of time thinking and now I work much more intuitively. For my last two collections I abandoned the computer and started building using my hands again, making the design decisions while building.
7 · For you what makes a product rare?
When I was a child one day I found a little piece of antique pottery in our garden; over the course of a couple of years I dug up the whole garden and found many more treasures.
All these pieces once belonged to everyday pottery used by ordinary people. Although standard models/designs of pottery were used, no two pots were ever identical because the maker left behind their ‘hand’ so to speak, on the product.
It would be great if we could implement this element in our contemporary products, even with the limited-run and mass products. To find ways of production that make every piece unique. It would be great if every single product would be rare. Every piece could have it’s own little soul.
8 · Regarding the future, are you afraid of something?
I think the challenge for the future will be to find a way to live in harmony with nature. For that I think we need to re-establish our bond with nature, our surroundings, the seasons. etc. I do see that more and more people are realizing that we need to make changes, so I’m hopeful of the future.
Design: Bo Reudler | collaboration with Olav Bruin
Photography: Bo Reudler Studio | lco Kemmere