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Under the name of Normal Studio, Jean-François Dingjian and Eloi Chafaï defend an Elementary Design. These two creators are less attached to the formal search for an object than to the tool that will make it, the one that generates the shape and guides them in the first sketches of a chair, table or even a luminaire.
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Behind their name slips a palate for the right forms. Deeply committed to the social and cultural values of design, these authors produce timeless objects that don’t obey to any trends. They are some of the most amazing product and inspirational designers of France and that’s why in today’s design world, the Normal Studio is at the top of the searches for Best French Designers!
Credits Normal Studio
‘’We are a small studio and we do about everything regarding industrial design, furniture design, lighting fixtures, interior architecture and artistic consultation for the brand. We’re like a small family. Very artisanal. ‘’ Jean-François Dingjian and Eloi Chafaï at CovetED Magazine
As powerful forces of product designing, Jean-François Dingjian and Eloi Chafaï are powerfull defenders of Craftsmanship. This is probably one of the hottest topic in the industry right now, and everyone wants to have something to say about it. Either in the form of words, like many who advocate protective legislation to secure the longevity of the arts, or, like Normal Studio, the ones who rely on expert craftsmen’s work.
Credits Normal Studio
‘’Yes, we often work with galleries like Carpenter’s Workshop, which has exceptional craftsmen that are very hard to find. It’s very satisfactory to research with these guys, with their savoir-faire. We like to reintroduce craftsmanship into contemporary and modern design, always with ancient techniques and materials”. Jean-François Dingjian and Eloi Chafaï at CovetED Magazine
As for their favorite type of project, they don’t have a specific one, per se. They both agreed that trying out new things and researching new ways and concepts is what they love the most.
Credits Normal Studio
‘’I think we love the new thing in general, the things we don’t know. Our last project was quite a big one, which was the renovation of the Museum of Decorative Arts, in Paris. All the contemporary part, which is about 2000sqm. It opened last October. ‘’ – Jean-François Dingjian and Eloi Chafaï at CovetED Magazine
Looking back at their work, both Eloï and Jean agree that they do not have a signature style. Well, not willingly, at least. They seek to make timeless pieces and designs. Trends do not matter for the award-winning duo.
‘’I think that’s something we do unwillingly. I think that our approach to design is more of a timeless one. We think, in a way, that we try to make objects that are timeless and contemporary. And I think that, in the end, we end up unwillingly having a style, but that’s not really a style. We seek to create an object that it is timeless, with an excellent quality. We create durable objects, which becomes our answer to the ecological need. To produce in a fair way.’’ – Jean-François Dingjian and Eloi Chafaï at CovetED Magazine
Some argue that the process of a project’s production is what matters the most. For Eloï and Jean, it’s not about the process, it’s about the tools used to produce.
Credits Normal Studio
“I think it is very important to understand how things are made, the tools that make them, the techniques used and so on. And designing for that context. To design and to understand how things are made. Either if you work with marble, bronze, blown-glass, wood or other contemporary materials, it is important to understand it and to design to understand it. And the design is thought regarding that production.” – Jean-François Dingjian and Eloi Chafaï at CovetED Magazine
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