Joanna Wood: Exclusive Interview

Joanna Wood has built her reputation with hard work for over 25 years now! She is recognized as one of Britain’s leading figures in the international world of Interior Design.

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Joanna Wood brings her care and attention to detail to every project, creating a timeless style that combines traditional and contemporary elements. The result is both practical and visually exciting designs.

CAREER

How did you get involved in the interior design Industry?

I’ve had a fascination with architecture for as long as I can remember. Both my parents were artistic and my father was a medalist, so he is responsible for my lifelong love of sculpture!

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Being in love with our work is always the key to achieving better results. Are you in love with this job? What do you love most about being an interior designer?

I can’t imagine doing anything else. I love seeing a project from its inception to completion and how no two days are the same.

What is your philosophy on design and life?

Onwards and upwards!

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INSPIRATION

Keeping up to date on all the trends is essential for anyone who wants to conquer this market. In what ways do you keep current with new trends?

I regularly go to my favorite showrooms to see what’s new and what’s changed. I am constantly in touch with my suppliers and contractors and my team is always swapping and sharing discoveries. It’s a real hub of creative activity.

Which major international events do you attend/follow to get the latest novelties?

Decorex always provides some good inspiration.

All artists need some inspiration to work, and interior designers are artists too. So, what or who really inspires you?

I take a lot of inspiration from theatre and costumes in particular; theatre, ballet, and opera.

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Inspiration is something that pushes everyone to create unique things. What makes you see the world in a different way?

My children! They are always teaching me things.

If you had to pick one project around the world that you wish it was made by you, which one would it be?

Definitely the Pyramids!

PROJECTS

How important is a perfect chemistry between you and your clients to achieve the best results?

It’s essential! A strong client/designer partnership creates trust which is absolutely key for someone to entrust their homes to us.

Choosing the best pieces to compose a project can be the secret to getting the best overall result. Although it seems easy, this is a delicate task and needs full attention on time to execute. Do you have some tips for those who do not know well how to start a challenge like this?

Plan it all out before you do anything and buy the very best that you can afford.

Do you think working with teams in interior design is better or worse than working alone? Why?

Two heads are better than one. Five heads are better than two. My team always collaborate on a project or at least share ideas for feedback. This year our workload has skyrocketed and I couldn’t do it alone!

FUTURE

Is there anything exciting that you are working on at the moment that you can tell us about?

Yes! We’re currently in the second phase of a beautiful residential project in one of the oldest colleges at Cambridge University. There’s a huge restoration project at a 17th century Kensington townhouse and we’re also working on a Cotswolds country house.

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What has been your greatest accomplishment as a designer? What goals do you have for the future?

I was awarded the BIID Merit Award 2021 which was a huge honor. It has taken pride of place on my desk!