Recently, luxury brand Dior presented in Morocco it’s latest luxury fashion collection. Once again, Dior cross boundaries and presented a stunning fashion presentation that establishes a dialogue with the real and imagined landscape of Morocco, at the crossroads of the Mediterranean, Europe and Africa.
The approximation of Dior to Morocco and Marrakesh for the 2020 Collection was well thought out and it’s a way of this top brand to pay a tribute to the memory of the House and Christian Dior’s first successor, Yves Saint Laurent, a native of Oran who was fascinated by Morocco. He was so fascinated by Morocco that Dior built the YSL Museum in the country.
According to Dior’s Website: “This collection is a world map connecting images and ambiances that, on this side of the Mediterranean, have shaped our visual culture. Its original inspiration – and veritable emblem – is Wax print fabric”. As we can see from the photos of the Collection, one major high point of these new products of Dior are indeed the stunning fabrics!
The incredible Wax print fabric celebrates and federates diversity. It is the fabric of a cultural melting pot. Maria Grazia Chiuri collaborated with the Uniwax factory and studio (in Ivory Coast) to reinterpret Dior codes by integrating them into the weave of the fabric for a special edition. Revisited in Wax, new toiles de Jouy come to life, recasting various landscapes or reinventing tarot motifs. The same landscapes that inspired so many people in the past centuries.
The presentation of this Dior Collection took place at the iconic El Badi Palace, a late sixteenth-century palace that served as the perfect location for Dior to showcase this stunning 2020 Collection that, as we’ve mentioned, asserts a dialogue between cultures, a promise of a shared horizon, a common ground rich in diversity. A triumph of Craftsmanship, Luxury and Elegance that would have made the late Yves Saint Lauren very proud.
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