Company

Benoy is a team of talented individuals working from design studios in the UK, Middle East, India, China and Asia. Founded in the UK in 1947, Benoy is now a truly global player, a leading creative force.

Underpinned by real personality and united by the desire to create the very best, the Benoy Team brings together international experience and local understanding, creative flair and design integrity. Consequently, the Benoy Team consistently delivers design solutions that are inspiring, enduring, cost effective and commercially sound.

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Internationally recognised, Benoy’s core philosophy remains simple. Creativity and viability are not mutually exclusive. They are essential and complementary elements of the unique ‘Benoy Offer

Project

EAST Hotel is a high-end business hotel within Beijing’s upcoming Chaoyang district.

The interior has been designed to reflect the local area, incorporating natural elements to echo the
adjacent parklands. Abundant art detailing through the interior has been inspired by the famous nearby
art district, 798.

The use of a minimal palette of natural materials, rich mix of textures and the use of creative lighting
has been used throughout the public areas. keeping the spaces coherent, and providing a calm ‘Zen’ fee
to the hotel experience.

Servicing the 369 guestrooms. including 23 suites, the hotel facilities include a large state-of-the-art
Business Zone featuring screening rooms. private computer areas and full conference facilities. The
Wellness Centre offers residents an indoor swimming pool. sauna, spa and a spacious well- equipped gym.

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