Top Interior Designers | Jorge Cañete

Introduction

A Genevan of Catalan and Andalusian origin, Jorge Cañete did not choose to devote his life to interior design by chance. Following a career in luxury products which sharpened his sense of items of beauty (Ungaro, Bvlgari, Mugler) and an MBA, he decided to express his creativity in 3D through interior design. A diploma in “Interior Design” by the London Metropolitan University and several architectural projects at architecture studios in Rome and Geneva served as his launch pad allowing him to set up his own studio: INTERIOR DESIGN PHILOSOPHY. His work has been published in numerous magazines and in the prestigious book “International Interior Design Review”by ANDREW MARTIN, in 7 consecutive years (2009, 2010, 2011, 2012, 2013, 2014 and 2015). Each year, this work brings together a selection of the leading designers and it is considered by the profession as being the international “bible” of interior architecture. He also won the “Global Excellence Award” for the best international project in the “residence” category granted by the International Interior Design Association (IIDA). This prize was presented in Paris in 2012 during the Maison & Objet fair. In 2014, he is the Winner of the 2014 International Interior Designer of the Year Award by ANDREW MARTIN, considered as the oscar for the Interior Design World. His style proposes a poetic vision of the world where the different elements and material between modernity and memory speak with harmony and sensuality. Jorge CAÑETE speaks fluently in French, English, Italian and Spanish allowing to deal with an international clientele. He is a member of the Society of British Interior Design (SBID) and a member of the International Interior Design Association (IIDA).

(credits for : http://www.decoesfera.com/)

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Biography

Jorge Cañete, although he is a Swiss Interior Designer, was actually born in Geneva. This outstanding person took part in marketing Luxe watches in Asia and even helped to launch perfumes for Emanuel Ungaro and BVLGARI. Only after several years of travelling he finally decided to study the interior design. Graduated from Interior Design from Londron Metropolitan University and undertook several projects in architects’ studios in Rome and Geneva. In 2006 he founded his own studio, named “Interior Design Philosophy in Switzerland”. After working in Geneva he moved to “St-Légier”, then in 2013 he settled in the chateau of St-Sephorin sur Morges in the Swiss canton of Vaud. Cañete has over 10 years’ experience working in the luxury brand industry, holding positions in communications, sales and marketing for companies such as Clarins Group, Bvlgari Parfums, Raymond Weil, and L’Oréal. Since 2009, he has been teaching luxury product management and corporate communication and advertising.

(credits for : http://www.decoesfera.com/)

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The Projects

Prestigious brands and his own private clientele commissioned him to decorate their universe with his characteristic philosophy: to materialize an emotion that comes from within via a poetical vision of the world. His ultra-personalized approach suggests creating projects that are inspired by the environment, by the place itself, as well as the client’s personality. In doing so, the resultant of the equation of these three sources of inspiration is unique and coherent every time.

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The Most Iconic Projects

The International Interior Design Association has awarded interior architect Jorge Cañete and his studio, Interior Design Philosophy, with the Global Excellence Award for the best international project in the residence category. The award-winning project, The Wing and its Feathers, is a dreamy evocation that leads us to an encounter with the ghost of Delphine Seyrig in the corridors of a fabulous castle. The main source of inspiration of Jorge Cañete’s project is the very same place in which it is to be found: the wing of an 18th century castle with its infinite possible evocations, such as, for example, the wings of a butterfly or of a bird. Through semantic displacement the wing also evokes feathers, not just birds’ wings but also plumes we would impregnate in ink to write words. It is then that the calligraphic strokes also begin to take off. Texts and letters act as a leitmotiv to the decoration of the different rooms of the castle: poems line the walls, acronyms cover the seats, and the sheets on a bed sport printed phrases.

(credits for : http://www.decoesfera.com/)

In order to materialize yet further the double meaning of the word “plume”, a meticulous selection of contemporary works of art was made so that they would occupy the different quarters of the residence: a monumental installation by the French artist Isa Barbier made of suspended feathers, the “books-birds”, Mes amis, by Swiss plastic artist Peter Wüthrich, perched on the shelves of the great library, a painting in the shape of a poem by English artist Robert Montgomery or even the “photographic texts” by the Barilla couple.

Like all castles, this one is also haunted. In this project, the elegance of the enchanted fairy Delphine Seyrig with her little touches inhabits the rooms of the residence. The duality of her gaze in the bedroom and the white feathers placed on the chairs, which remind one of the Chanel dresses she wore in the film Last Year in Marienbad, are like little pebbles that secretly reveal her passage.

A phrase taken from the script by Alain Robbe-Grillet could wonderfully summarize this award winning project: “Once memory is let in, there is no difficulty in admitting the imaginary…”

Other top projects :

Cesare Bedogné exhibition, Geneva
Stand for Laurent Ferrier, Baselworld
Stand for Backes & Strauss au WPHH, Genève
Stand for Autore, Baselworld
Fairtrade store for Caritas
Pascal Morabito perfume store, Hotel Kempinski
Curator of the “Traits de plumes” exhibition by Isa Barbier
Author of works on interior design in the series “Interior Design Philosophy donne carte blanche à”

(credits to : www.andrewmartin.co.uk)

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Inspirational Quotes from Jorge Cañete

“There is no such thing as chance, only encounters”, Paul Éluard

Jorge CAÑETE likes the word serendipity that means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful while not specifically searching for it.

The truth is he doesn’t work under any rules. With each project comes different history so he can’t really chose his 3 favorite materials to work with. Every time he searches for new “personalities” that can be used better for each interiors. The most important this for him is to understand the need of his client. His style prompts wonders and offers a poetic vision of the world. His signature, which blends memory and modernity, yields a mysterious, sensual alchemy in which both raw and sophisticated elements converse as if by magic.

Check out as well : BEST INTERIOR DESIGNERS | JACQUES GRANGE

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Talent is a heritage

Jorge Canete teaches his method to students at the Athenaeum, the School of Architecture and Design at Renens, in Lausanne. Also, he has taught on a master’s programme in luxury management at the BSL. He also runs desig workshops for individuals at his studio in the castle ot St-Saphorin sur Morges.

In 2010, Jorge Cañete was a regular guest on the television programme Dolce Vita as a décor columnist on the broadcast of the journalist Muriel Siki.

He is also co-author of the work “Architecture émotionnelle, matière à penser”, written for the First International Conference on Emotional Architecture, organised by Barbara Polla, in which he took part in January 2011.

In 2012, he was published in the book “Architecture d’intérieur”, by Oracom.

(credits to : www.bestinteriordesigners.eu)

Following on from different artistic collaborative projects, he published the e-books in the series “Interior Design Philosophy donne carte blanche à” (Interior Design Philosophy gives carte blanche to..) artists such as Peter Wüthrich, Riccardo and Sandrine Barilla, and Isa Barbier11. As Jorge Cañete has always been unconditionally committed to writing, the profit raised from these works is used to support the International Literacy Foundation the purpose of which is to fight against illiteracy in the world.

His style proposes a poetic vision of the world where the different elements and material between modernity and memory speak with harmony and sensuality. Jorge Cañete speaks fluently in French, English, Italian and Spanish allowing to deal with an international clientele. He is member of the Society of British Interior Design (SBID) and member of the International Interior Design Association (IIDA).

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The Creator’s Choice

Prestigious brands and his own private clientele commissioned him to decorate their universe with his characteristic philosophy: to materialize an emotion that comes from within via a poetical vision of the world. His ultra-personalized approach suggests creating projects that are inspired by the environment, by the place itself, as well as the client’s personality. In doing so, the resultant of the equation of these three sources of inspiration is unique and coherent every time.

Each year, Andrew Martin selects the world’s 100 most beautiful projects and publishes them in the book Interior Design Review, which The Times refers to as the “Bible” of the Interior Design. The most amazing thing? Jorge Canete has appeared in the last six consecutive editions.