VitrA introduces Liquid, in collaboration with Tom Dixon
VitrA introduces Liquid – a new range designed in collaboration with Tom Dixon. Liquid is the first ever bathroom range by the acclaimed British designer. Tom was impressed by VitrA’s extensive experience and highly specialised in-house design team, spending time at the sophisticated manufacturing plant and Innovation Centre at the core of the company’s operation. The collaboration with VitrA has allowed Tom to explore new design opportunities while gaining an appreciation of the complexities of manufacturing products for the bathroom.
VitrA and Tom Dixon share a similar vision for creating innovative and original designs that retain their appeal over the years. For Liquid, part of Tom’s inspiration was Victorian bathrooms.
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Combining influences of Victorian plumbing with elements of pop art, Liquid has both a traditional and a contemporary aesthetic. Instead of aligning to a passable trend, the products are designed to last, both from a design and a quality perspective.
The all-white ceramics are paired with taps, showers and accessories in either gloss black or classic chrome – creating a bold, striking aesthetic while continuing the core timeless value of the range.
Launched in London last autumn, the Liquid range received its first award earlier this year from Wallpaper*, the world’s number one global design, art and contemporary lifestyle magazine. Tom Dixon joins designers including Ross Lovegrove, Sebastian Conran, Arik Levy, Terri Pecora and Claudio Bellini, each of whom has collaborated closely with VitrA’s in-house team for over a decade to create bathrooms that reflect their own vision and aesthetic style.
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