SuperDesign Show, that had its 2nd edition this year, is a world-famous highly awaited appointment, first stopover in every visit to Tortona District during Milan Design Week. It focuses on research, on every day’s extraordinary, on freedom of choice, on contaminations between classic and avant-garde, industry and craftsmanship, tradition and future, simplicity and magnificence, being aware that everything has been done by now, that the whole world takes part in the evolution of the habitat that surrounds us, that rules and boundaries are out-dated.

17.000sq.m. of exhibiting space, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative ones, start-ups, self-design and all other trends of the living and inhabiting. Lounge, meeting rooms, press office, coordinated image, common areas, gardens, restaurants and much more.

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This year’s theme was White Pages, that implies writing together the keywords of the world of tomorrow, expressed in the common areas by the illustrator and artist Sandro Fabbri.

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An invitation to bring to exhibition not only ready-to-use objects and proposals, but also futuristic and experimental projects and “narrate” them to the public with words and installations in an imaginary “white page” inside their own space.

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Brands that exhibited at SUPERSTUDIO PIU’
AGC Asahi Glass, Aisin, Barovier&Toso, be.emanuelgargano, Biomega, Carpet Sign, Citizen, E Ink & Ueberall, eBay, Enessere, Focus, Gore-Tex, Jaguar, Kef, Lattonedil, LG Hausys, Material ConneXion Italia, Pietro Travaglini Design, Red Star Macalline, Regione Lazio for creativity, Samsung Electronics Italia, Sunbrella, TM Italia, vitamin design.

SELECTED OBJECTS
ADD+, ArteFashionDesign, ASUS, Beau&Bien, bud brand, Canavisia, Crjos Design Milano, Deutsu, Digital Habits, Dozen Design, Dyson, Emilgroup, Forma Caprichosa, Hand Studio, Ianiro, Lettera G, miniki, Moca, Morà, Nisha Decor, Piemonte Design, P!nto, Sertum, Simon James Spurr.

SPECIAL PROJECTS
Assogiocattoli, Flavio Lucchini Art, Maria Cristina Carlini, Mario Cucinella Architects, Raffaello Galiotto, Sandro Fabbri.

PARTNERS: ASUS, Arclab/Richard Ceccanti, FlexibleLove, LOVEThESIGN, Mabele, Novacolor, OnlightPF, Radici Contract, Slide, Valdo.

AT SUPERSTUDIO 13
Blablacar, Melissa. Special project PepsiCo Design.

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