When it comes to shop design’s planning, a particular Swiss name comes to mind: DOBAS.
As an identity marker, the company emphasizes the emotional part of the design itself, stating that the design of the shop follows the logic of the shop idea. Relying on the interaction between the whole and the details, they develop what counts: the emotional atmosphere.
They also claim that their approach goes beyond what is visible. The main focus goes into creating sales-driving, experience-orchestrating environments that are tailored precisely to one’s company, deliverables and customers.
The studio’s creations regard points of sale as systems of encounter: between people, in spaces, with things, emotions, and brands.
Their ideas are sketched out by hand, on paper and on computers and, when ready, a meeting can be arranged in order to discuss the conceivable shape of things to come: shop idea, shop layout, shop design.
Aesthetics is a strong criteria, when selecting materials, for their functional, timeline and cost-effectiveness aspects should all be considered.
Illumination is also an aspect that cannot be disregarded, and DOBAS claims that, as one of their main features, “We place particular emphasis on lighting and choose luminaires and systems that present your products in the best light at all times.”.
While planning, at the company, in order to insure a successful completion of the project, everything is taken into consideration: the shop itself with its entire infrastructure, from merchandise security, electrical power and IT networking to air conditioning – and also ensuring precision plan production, logistics, assembly, and support too.
Dobas organise every single aspect of shipping and deliver all the elements needed for its completion. Then, they also take care of the assembly – with local contractors if meaningful – on site: with Swiss precision, thoroughly monitored, right on schedule.