David Jimenez  was senior vice president of visual merchandising and store experience for Williams-Sonoma and Williams Sonoma Home, and now vice president of visual merchandising and store design for Hallmark Cards. During his career, David has played an important role in developing the visual aesthetic of Pottery Barn and Restoration Hardware and as a result has influenced what constitutes style in the American home.

Interiors are luxury and fulfilled differently. Not with lightness and white color, but with more colors, with more textures. And another thing that makes his interiors very special, is that although that the place from the first moment looks completely modern, there are still details from the more old-fashioned style. He uses a lot of contrast between really light colors (like white, beige, light yellow) and darker colors (black, grey, brown).

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In the living room, a vintage flokati softens the wood floor; the folding screen is by Arteriors, the suzani throw pillows are by Jayson Home, and the latticework chair is a 1940s Lorin Jackson design for Grosfeld House.

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 The thing that maked him known and recognizable is, that he puts a lot of pictures in a place. The wall doesn’t have only one picture, it has many. Different sizes, different locations, they are not aligned one to each other. Like a mess, but its in a perfect order.

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A sunburst mirror gleams in the dining room.

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The pedestal dining table is by Restoration Hardware, the folding screen is vintage, and the drawings are by S. Holinko.

David Jimenez  is a little bit more oriented into modern style, “I enjoy creating spaces that are distinctive and personal,” he says.

Photos and resources from ARCHITECTURAL DIGEST

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